Sports Marketing
Basketball Africa League names PUMA as league’s pfficial outfitter ahead of 2026 season

The Basketball Africa League (BAL) (https://BAL.NBA.com) and PUMA, one of the world’s leading sports brands, announced a multiyear collaboration that makes PUMA the Official Outfitter of the BAL.
The collaboration, which will begin with the 2026 BAL season that tips off on Friday, March 27 at the SunBet Arena in Pretoria, South Africa, will see PUMA supply all official BAL team, fan and referee apparel, including game uniforms, warm-up gear, practice wear, accessories, and branded tops for participants in the league’s social impact and player programming.
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