Dentsu
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News
Dentsu unveils 2026 Media Trends Report, offers key insights on brand growth in AI-driven media environment
Dentsu has released its 16th annual Media Trends report, “Human Truths in the Algorithmic Era,” offering a global outlook on…
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News
Dentsu India names Sujata Dwibedy, Jose Leon as CEOs
Dentsu India has announced two leadership appointments, underscoring its commitment to innovation and growth across the Marketing, Technology, and Consulting…
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News
IWD: Women in advertising seek equity in appointments
Women in marketing communications on Wednesday celebrated International Women’s Day, calling on firms in the industry to ensure equity…
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News
Dentsu Nigeria Agencies win OAAN awards
Rapid Xtra has won the prestigious Outdoor Advertising Association of Nigeria (OAAN) award with its Heineken world-class campaign. During…
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News
Dentsu Nigeria emerges Africa’s Most Innovative Communication Agency Of The Year 2022
MediaFuse-Dentsu International has been awarded Africa’s Most Innovative Marketing Communication Agency of the Year 2022 by the African Brands Congress.…
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Brand News
Coca-Cola names WPP global marketing network partner, launches new marketing model
In line with its new integrated agency model, the Coca-Cola Company has named WPP as its global marketing…
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News
Dentsu creates ‘attention’ metric for media planning and buying
2mins read The advertising industry has realized that “device metrics,” that were proxies for attention as well as…
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