data
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Banking
Equities gain N409bn as investors extend market rally
The Nigerian equities market extended its upward momentum on Wednesday, delivering an additional N409 billion in gains to investors, data…
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News
ARCON’s Advertising Industry Colloquium set for July 8
By Tunji Faleye The third edition of Advertising Industry Colloquium, AIC, an Advertising Regulatory Council of Nigeria’s (ARCON) annual event…
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News
Stakeholders call on marketers to adopt data-driven approach to marketing at AMTEC 2025
L-R: Emmanuel Adediran – Business Unit Director, MediaReach OMD, Ojeakhena Victor, CEO, Marketing Analytics Africa, Tochy Emereole – Marketing Lead,…
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Interview/Opinions
Beyond the Algorithm: How human analysts bring real value to PR measurement
By: Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to…
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Interview/Opinions
Strategies for brands/businesses to navigate economic challenges
Tunji Faleye takes a look at strategies brands/businesses can take to weather the storm during economic turbulence in this…
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Features
How data partnerships can power better customer experiences
Thank you for reading our story. Data is transforming the way that brands interact with customers. In the past few…
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Analysis
How consumer goods companies can accelerate their first-party data strategy
The Covid-19 pandemic and its impact on consumer behaviors put new pressures on consumer goods companies to increase their…
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Features
“STOP AT NOTHING” The pursuit of excellence
Mobile phones have changed the way we live our lives. Now, not only can they help us stay connected…
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Interview/Opinions
AI revolution in the digital age: What the PR industry must do to win the robot race
Opinion By David Odimegwu Artificial Intelligence is here to stay as the digital era progresses. It’s surprising that public relations…
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News
The modern marketing disconnect: The key data challenges facing marketers
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands…
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