data
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Interview/Opinions
Beyond the Algorithm: How human analysts bring real value to PR measurement
By: Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to…
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Interview/Opinions
Strategies for brands/businesses to navigate economic challenges
Tunji Faleye takes a look at strategies brands/businesses can take to weather the storm during economic turbulence in this…
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Features
How data partnerships can power better customer experiences
Thank you for reading our story. Data is transforming the way that brands interact with customers. In the past few…
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Analysis
How consumer goods companies can accelerate their first-party data strategy
The Covid-19 pandemic and its impact on consumer behaviors put new pressures on consumer goods companies to increase their…
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Features
“STOP AT NOTHING” The pursuit of excellence
Mobile phones have changed the way we live our lives. Now, not only can they help us stay connected…
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Interview/Opinions
AI revolution in the digital age: What the PR industry must do to win the robot race
Opinion By David Odimegwu Artificial Intelligence is here to stay as the digital era progresses. It’s surprising that public relations…
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News
The modern marketing disconnect: The key data challenges facing marketers
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands…
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Features
The battle for market share creates new opportunities for growth
This month’s update from Ideal Insights highlights the battle for market share in managing data and customer…
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Analysis
Consumers have more positive experience when shopping online – NielsenIQ
2mins read: Consumers are more satisfied with their experience when shopping online than in-store, according to data from NielsenIQ.…
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