cultural relevance
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Business Review/Articles
5 ways heritage brands can connect with Nigeria’s new gen of luxury consumers
From creator-led storytelling to cultural relevance, heritage brands must find new ways to connect with young affluent Nigerians without losing…
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Uncategorized
The fragile covenant: How celebrity scandals weaponize and devalue brand equity
For decades, the architectural framework of modern marketing has relied heavily on a simple, Faustian bargain: corporate entities lease the…
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