Creativity
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Interview/Opinions
I prefer being a shareholder to earning retainers from the clients we work for – Steve Babaeko X3M Ideas CEO
The Managing Director of X3M Ideas, Steve Babaeko has said he would rather his company take up shares in…
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Appointments
Nigerian Marketing Executive Anietie Udoh appointed to International Awards Jury
Anietie Udoh, Divisional Director of Marketing at Marketing Edge magazine, has been named a judge for the prestigious International…
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News
ARCON reaffirms commitment to responsible regulation
By Tunji Faleye The Advertising Regulatory Council of Nigeria (ARCON) has reiterated that its regulatory activities are not intended to…
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News
All ideas can write history. The criteria is creativity.
(The print campaign depicts a pen with a head of a diamond, in reference to the pen of Frances Gerety…
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Brand News
Top brands shine at 2025 ADVAN Awards for Marketing Excellence
The 12th edition of the Advertisers Association of Nigeria (ADVAN) African Awards for Marketing Excellence was a night of…
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Campaigns
Stanbic IBTC Pension Managers’ FUZE 3.0 Festival: Set to light up Lagos on 21 December
In a spectacular celebration of Nigerian creativity and innovation, Stanbic IBTC Pension Managers’ FUZE Talent Show 3.0, Nigeria’s biggest talent…
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CSR/Sustainability
Polaris Bank partners Amtis Skills Place to empower young, next generation designers
In its determination to produce the next generation of young designers who will go on to capture the imagination of…
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Campaigns
Reasons FUZE Talent Show 3.0 will blow your mind
Stanbic IBTC Pension Managers has launched the third edition of their highly anticipated FUZE Talent Show, a captivating blend…
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Analysis
Pepsi®’s new identity: Hurdles of taking over the cola market
Analysis By Tunji Faleye The volatility of the Nigerian market and the ongoing decline in consumers’ purchasing power have…
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Brand News
Pepsi® unveils new visual identity with takeovers of iconic landmarks in Lagos and Abuja
Pepsi® unleashes its new look with its first visual identity change in 14 years Lagos, Nigeria, Monday 3 June (TBD),…
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