Consumers
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News
Marketing Space @9: Brands, marketing professionals, to receive honours
In celebration of its 9th anniversary, Marketing Space, Nigeria’s foremost brands and advertising-focused magazine, is set to honour exceptional brands,…
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Spotlight
Introducing the Redmi 13C: Unleashing innovation, captivating the Nigerian Market
Riding high on this milestone, Xiaomi has proudly unveiled the Redmi 13C – a device that sets new standard of…
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Spotlight
LG GL-B221ALLB Refrigerator: Exceptional quality with larger storage capacity
Consumers can upgrade their kitchen with the LG GL-B221ALLB 210L Single Door Refrigerator, designed to keep their food fresh a…
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Features
Effective marketing strategies for financial services in an ever-changing landscape
By Adetunji Faleye In the fast-evolving realm of the financial industry, the adoption of adaptable and innovative marketing strategies…
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Features
How BrandXchange is empowering Nigerian consumers
By Elvis Eromosele In today’s fast-paced world, consumers are the driving force behind any successful business. They invest their hard-earned…
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News
More hardship as inflation rate to average 20.5 per cent in 2023
By Adetunji Faleye There are indications that consumers will face severe hardship this year (2023) as inflation rate in…
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Analysis
How consumer goods companies can accelerate their first-party data strategy
The Covid-19 pandemic and its impact on consumer behaviors put new pressures on consumer goods companies to increase their…
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Interview/Opinions
How consumer goods companies can accelerate their first-party data strategy
Opinion The Covid-19 pandemic and its impact on consumer behaviours put new pressures on consumer goods companies to increase their…
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Brand News
Brand trust, data optimisation, ad spend: 5 interesting stats to start your week
Brand trust impacted by rising costs Almost one third (30%) of consumers say rising costs are impacting their…
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Brand News
PalmPay hits 10m user milestone in Nigeria
PalmPay (https://PalmPay.com/), a fintech innovator aiming to make digital payment more accessible and flexible, announced that it has reached…
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