The 2025 edition of the Leading Out-of-Home LOMA Conference will bring together some of the biggest names in the creative and outdoor advertising space, with comedians MC Lively and MC Ajebo among the headline speakers.
This year’s conference, themed *“Smarter OOH for Business Growth,”* is set to explore how the Out-of-Home (OOH) industry is evolving from mere visibility to measurable impact. Organisers say the event will spark bold conversations, showcase actionable strategies, and provide a platform for businesses to connect with the right partners.
Key sessions include *“From Reach to Results: Measuring What Truly Matters in OOH,”* which will examine attribution, brand lift, and ROI tracking, and *“What Clients Want: The New Value Equation for OOH,”* focusing on shifting client expectations and performance indicators.
Other highlights will feature discussions on *“OOH in the Age of Attention Scarcity,”* *“AI, Automation & the Future of Media Buying,”* and *“OOH and The Creator Economy: Unlocking New Realms of Influence.”*
LOMA 2025 will also target Small and Medium Enterprises (SMEs), creating opportunities for brands seeking the right OOH partners to drive growth.
The speaker lineup includes Odebunmi Oluwaseye, Enakeno Umuteme, Chidinma Nwankwo, Bidwell Okere, Deola Amosun, Schola Andem, Cee Classic, Wale Adegoke, alongside MC Ajebo and MC Lively, all expected to share fresh insights and practical strategies.
According to the organisers, the conference will serve not only as a thought-leadership platform but also as a marketplace of opportunities for brands, creators, and industry stakeholders.
What do you expect from this year’s LOMA Award?
