Brands
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Interview/Opinions
Top 6 creative advertising trends and predictions for 2023
As the world becomes increasingly connected and we continue to move towards a more digital-focused society, advertising methods used…
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Analysis
Marketing takeaways of 2022 Qatar World Cup
By Adetunji Faleye Clever brands lashed on the opportunities created by the recent 2022 Qatar World Cup. Though the…
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News
8th anniversary: Marketing Space set to honour brands, agencies, others for outstanding contributions
Nigeria’s most authoritative brands and advertising-focused magazine, Marketing Space has concluded plans to honour outstanding brands, agencies and practitioners in…
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News
Top 10 brands, others for honour at 2022 BJAN’s marketing conference
Over 20 top Nigerian brands and seasoned marketing communications professionals will be honoured at the 2022 edition of…
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News
Nigerian Marketing Awards proceeds to shortlisting stages
Following the close of the call for entry on Friday, September 30, 2022, the Nigerian Marketing Awards (NMA), an…
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Interview/Opinions
Brands need to shift to a strategic production mindset
Opinion Sergio Lopez, Publicis Groupe’s newly-appointed global head of production, explains how creative production is changing – and…
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News
WIMCA 2021 Conference charts course on marketing to women, smashing glass ceilings
Experts in the business of brands and marketing communications in Africa gathered recently to chart a new course…
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Interview/Opinions
If your distinctive brand assets are exclusively visual it’s time to come to your (other) senses
Opinion By Mark Ritson 5mins read: About 15 years ago I was working in Paris for Guerlain,…
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Features
The battle for market share creates new opportunities for growth
This month’s update from Ideal Insights highlights the battle for market share in managing data and customer…
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