brand reputation
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Interview/Opinions
Beyond the Algorithm: How human analysts bring real value to PR measurement
By: Philip Odiakose In public relations, data-driven decision-making has become a pivotal element of PR success. The ability to…
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Features
CEOs are one of the most ‘underrated’ marketing tools, study finds
The reputation of a CEO and that of the brand they lead are closely tied together, with outspoken CEOs…
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