Agency
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Interview/Opinions
I prefer being a shareholder to earning retainers from the clients we work for – Steve Babaeko X3M Ideas CEO
The Managing Director of X3M Ideas, Steve Babaeko has said he would rather his company take up shares in…
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News
From shadow partner to creative vanguard: TERZi Di ESPERTi launches with vision to redefine African marketing
For nearly eight years, it’s been a well-kept secret of some of Nigeria’s top agencies. Now, TERZi Di ESPERTi, the…
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Business Review/Articles
Why your PR report must include CEO metrics — Or risk losing their interest entirely
Let us be honest — if I had a naira for every time a CEO said or thinks PR is a…
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News
Why Insight Publicis resigned from Airtel Nigeria account
Insight Publicis, a top-tier integrated marketing communications agency in Nigeria, has officially stepped away from handling the Airtel Nigeria…
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News
Gerety 2025 Middle East & Africa Jury announced
The Gerety Awards will hold in person jury sessions in 15 locations around the world and brings together agency…
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News
Insight Publicis launches creative interns academy to bridge Nigeria’s advertising talent gap
Insight Publicis, West Africa’s leading creative advertising agency, has launched a selective creative academy aimed at closing the…
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Analysis
Ad agencies can, and should, do more to support journalism
If you’re an agency professional, take a minute and consider this question: Do you support journalism? “Of course I…
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News
Lagos State commends X3M Ideas for impactful social intervention projects
2mins read: The Lagos State Government on Thursday, September 30, 2021 commended Nigeria’s first pan-African Creative advertising Agency, X3M…
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