P+Measurement releases Media Intelligence and Performance Audit Report for October

 By our reporter

P+Measurement Services, a leading and fastest-growing independent PR measurement and evaluation agency has released Media Intelligence and Performance Audit Report in the month of October 2021.

The report analyzed and revealed top Nigerian banks with the highest media exposure on promotions in the month under review.

In the report, Stanbic IBTC has the highest media exposure on promotion with 35 per cent media share.

UBA Group occupied the second position in the report with 25 per cent media share, while Standard Chartered Bank was third with 19 per cent media share.

Both Ecobank Nigeria and Access Bank Plc were fourth and fifth with 15 and 7 per cent media shares of the media exposure on promotion respectively.

P Plus Measurement Services focuses on delivering detailed media monitoring, measurement and evaluation across the full spread of media channels. using the latest technology and human analysis techniques, P Plus provides unique actionable insights to allow companies to develop effective communication strategies.