News
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BJAN to commemorate 2024 Consumer Rights Day with AI workshop
Brand Journalists Association of Nigeria (BJAN), the umbrella body of journalists covering the Integrated Marketing Communications (IMC) space will…
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EMP Industry meet up spotlights Generation Z’s pivotal role in shaping the future workplace
EMP Convener, Nduneche Ezurike (M) Sheriff Adekoya, immediate right; Makuochukwu Okafor–Obi, Far left; Joseph Onaolapo and Michelle Agoh respectively. …
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Celebrating the resilience of Nigerian Women on International Women’s Day
By Elvis Eromosele Nigeria is grappling with skyrocketing inflation. Prices have now reached unprecedented levels, with essential goods, particularly food,…
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The travesty of ARCON regulation
SPONSORED The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with…
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National Spokespersons’ Awards receives 224 entries, set for grand finale on March 27
The Planning Committee of the National Spokespersons’ Awards (NSAwards) has announced the closure of nominations with an unprecedented 224…
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MediaFuse-Dentsu Nigeria celebrates 10 years of transforming advertising landscape
L-R: The Managing Director of Carat Nigeria, Igwe Okeke; the MD of iProspect Nigeria, Yetunde Adegbite; the Director General…
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Maximizing Out-of-Home Advertising ROI: The role of OOH Monitoring and Audit
By: Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach…
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Nollywood Economic Outlook 5.0 Unveils Strategies for Industry sustainability
L-R; Don Pedro Aganbi, Convener, Nollywood Economic Outlook, Ijeoma Imo, Actress, and Jide Awe, CEO, Jidaw.com, after a Fireside…
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WPP and the foretold internecine implosion that could end the world’s biggest ad group
By Ikem Okuhu Like it or not, Wire and Plastic Products (WPP for short), the world’s (former biggest advertising group)…
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Navigating the complexities of media monitoring: Strategies for effective brand media intelligence gathering
By: Philip Odiakose In today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands…
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