Interview/Opinions
-
The role of evangelism and education in fostering a healthy pr measurement culture
Opinion By: Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience,…
Read More » -
Deaths, duels and the “smallening” of Mr. Bigg’s
By Ikem Okuhu Nobody is talking about it, but I am sure everybody is noticing the disappearance of the…
Read More » -
Building Synergy: How public relations and journalism can work in harmony for client success
Public relations (PR) and journalism are two sides of the same coin in the world of media and communication.…
Read More » -
Growth strategies for Nigerian brands in 2024
Opinion By Tunji Faleye Introduction: In a dynamic and competitive business landscape, Nigerian brands must adapt and innovate to…
Read More » -
Shaping the PR landscape in Nigeria: Trends and insights for 2024
Opinion The global public relations (PR) market experienced substantial growth in 2023, reaching approximately 107 billion U.S. dollars, a…
Read More » -
Navigating the challenging Yuletide season: A practical guide for homes and individuals
Opinion By Adetunji Faleye Introduction: The Yuletide season is traditionally associated with joy and celebration, but economic challenges can cast…
Read More » -
Responsive customer service as bridge to business accessibility
Opinion By Elvis Eromosele As children, we were taught that communication is a two-way street. It is not just…
Read More » -
Tyranny of the Mighty – Traditional banks vs Fintechs in Nigeria
By Elvis Eromosele The United Nations Sustainable Development Goals (SDGs) aim to transform our world. The 17 goals are…
Read More » -
Why investors of today will smile to bank in 5 years – Adeduntan, First Bank boss
World leaders from 198 countries converged in New York last week for the 78th United Nations General Assembly(UNGA) where the…
Read More » -
Mastering the art of pitching media monitoring and intelligence to clients: A guide for PR agencies
By: Philip Odiakose In today’s rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining…
Read More »