Features
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No to the proposed excise duty on telecommunications services
By Elvis Eromosele Nigeria is Africa’s largest ICT market, accounting for 82 per cent of the continent’s telecom…
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Business case against the proposed two-wheeler ban
By Elvis Eromosele Transportation, the movement of people and goods from one place to another, is a significant driver…
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How are media buyers planning for a winter World Cup?
With the Fifa World Cup taking place in winter this year on account of the extreme heat in host…
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Nestlé’s GOLDEN MORN – building the next generation of agripreneurs
Over the years, GOLDEN MORN has worked with local farmers who supply the homegrown maize and soya beans used…
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Alcoholic Bitters: One proliferation too many
MediaConsortium team has once again beamed its searchlight on the proliferation of alcoholic bitters in the country. The trio of…
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APCON and the advertising regulation in the digital space
By Adetunji Faleye It is a known fact that placement of advertisements in Nigeria has taken an amorphous form…
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How LG’s Next-Gen of AI-Powered Washers & Dryers are saving users time, energy & money
Laundry is a necessary chore that most people despise. The reason for this is simple: it can be time…
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CEOs are one of the most ‘underrated’ marketing tools, study finds
The reputation of a CEO and that of the brand they lead are closely tied together, with outspoken CEOs…
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Adulterated engine oil: How Nigeria’s economy loses over N200 bn annually
Godwin Anyebe of Consumerassembly, Adetunji Faleye of BrandImpact and Amechi Obiakpu of Espi News, all of MediaConsortium take a…
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Has Star Lager Beer finally surrendered to competition?
Star Lager Beer is a flagship beer brand of Nigerian Breweries launched in 1949. In fact, the brand…
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