Business Review/Articles
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Why your PR report must include CEO metrics — Or risk losing their interest entirely
Let us be honest — if I had a naira for every time a CEO said or thinks PR is a…
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The Power Trio: How sales, finance, and marketing rescue PR from the ROI dilemma
Article Over the years, the conversation around PR measurement has evolved, yet one persistent challenge remains — how to prove the financial…
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TRUMP 2.0: How Nigerian media is tracking Trump’s Presidency and why brands should care
Donald Trump’s inauguration as the 47th President of the United States has once again thrust the world’s attention to the…
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Why 2024 National Advertising Conference is a must-attend event
Article By Tunji Faleye In collaboration with leading bodies from Nigeria’s marketing communications industry, the Advertising Regulatory Council of Nigeria…
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“Are PR agencies playing judge and jury? The risk your brand can’t afford”
By: Philip Odiakose Public relations is an essential element of corporate strategy, enabling organizations to build and maintain a…
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Personal Finance – ABC of Investing – FBNQuest Asset Management
Whether your dreams include buying a home, starting a business, or traveling the world, sound financial management is the key…
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How AI can make us better leaders
Summary. Humans are good at inventing tools, but not as good at adapting to the change these tools can cause.…
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