Job Title: Paid Media Specialist (DSP)
Work Type: Full-Time Location: GRA, Ikeja, Lagos Salary: ₦250,000 – ₦300,000 Monthly
Job Summary
The DSP Specialist is responsible for planning, executing, monitoring, and optimizing programmatic advertising campaigns using Demand-Side Platforms (DSPs). The role focuses on achieving campaign goals, maximizing ROI, and ensuring advertising budgets are used effectively through data-driven media buying.
Key Responsibilities
● Plan, launch, and manage programmatic advertising campaigns across DSPs (e.g., display, video, mobile, native, CTV), including campaign setup, audience targeting, budgeting, and monitoring.
● Execute media buys aligned with client or business objectives such as brand awareness, lead generation, or conversions, using the right audiences, placements, and buying strategies.
● Optimize campaigns through audience targeting, bidding strategies, creatives, and budget pacing by reviewing performance and making adjustments to improve results and reduce budget wastage.
● Analyze campaign performance using KPIs such as CPM, CPC, CPA, CTR, and ROAS, and use the data to identify issues and recommend improvements.
● Collaborate with sales, marketing, and creative teams to develop effective media strategies that align with campaign objectives, target audiences, budgets, and expected results.
● Prepare campaign reports, insights, and recommendations for internal teams and clients, clearly communicating results and areas for improvement.
● Stay up to date with industry trends, ad tech developments, and privacy regulations to ensure campaigns remain effective and compliant.
● Manage relationships with DSP vendors, data providers, and ad exchanges, including resolving platform-related issues and ensuring effective use of available tools and data.
Required Skills & Qualifications
● Bachelor’s degree with 3–5 years of experience in Marketing, Business, Advertising, or a related field, with the ability to independently manage digital media campaigns.
● Proven experience in programmatic advertising or digital media buying, with practical experience managing paid digital advertising campaigns.
● Hands-on experience with DSP platforms (e.g., Google DV360, The Trade Desk, MediaMath, etc.), including campaign setup, targeting, bidding, and optimization.
● Strong analytical and data interpretation skills with the ability to use campaign data to make informed decisions.
● Understanding of digital advertising metrics and attribution models.
● Excellent communication and presentation skills for clearly communicating campaign strategies, results, and recommendations.
● Ability to manage multiple campaigns and meet deadlines while maintaining accuracy and efficiency.
How to Apply
Qualified candidates should send their CV to hr-officer@brackenads.com using “Paid Media Specialist” as the subject of the email.
