By Ayodeji Babatunde
Amstel Malta has emerged as the headline sponsor of the 2026 Nigerian Marketing Awards (NMA), strengthening a partnership built around excellence, innovation and the recognition of exceptional achievements within Nigeria’s marketing industry.
The sponsorship comes as the Nigerian Marketing Awards prepares to mark its fifth edition, an important milestone for an initiative that has established itself as a national platform for recognising outstanding contributions to the marketing and communications sector.
Since its launch in 2022, the awards has continued to expand its reach, honouring leading brands, agencies, campaigns, innovations and professionals whose work is contributing to the development of marketing practice in Nigeria.
Across its previous editions, NMA has placed emphasis on credibility, transparency and robust assessment. Its judging process is overseen by the Awards Decision Council, made up of experienced professionals selected based on their industry expertise, integrity and contribution to marketing and communications.
Speaking on the significance of the fifth edition, Founder of Nigerian Marketing Awards, Tony Agenmonmen, described the 2026 event as a major turning point for the platform.
“The fifth edition is more than an anniversary; it is a defining moment in our journey. It celebrates how far Nigerian marketing has come while challenging us to imagine how much further it can go.”
Agenmonmen added that the future of marketing would increasingly favour professionals and organisations willing to challenge conventional thinking, adopt emerging technologies, understand consumers more deeply and demonstrate tangible impact.
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