The Advertising Regulatory Council of Nigeria (ARCON) has announced the Honourable Minister of Information and National Orientation, Alhaji Mohammed Idris as the Chief Host of its forthcoming Advertising Industry Colloquium (AIC 4.0), while the Director-General of Voice of Nigeria (VON), Mallam Jibrin Baba Ndace serves as the Chairman of the event.
The Colloquium, themed ‘The Future of Advertising: Roles of Platforms, People and Regulations’, is scheduled to hold on 6 August, 2026 at D’Podium Event Centre, 13B, Aromire Avenue, Ikeja.
It brings together key stakeholders from across Nigeria’sadvertising and marketing ecosystem, including advertisers, advertising agencies,academia, media organisations, creative professionals, technology platforms, regulators,policymakers, and other relevant stakeholders. The Annual event provides the platformfor Town and Gown Dialogue to advance advertising and marketing communicationscholarship and professionalism.
The event is part of ARCON’s ongoing efforts to facilitate meaningful conversations on emerging issues shaping the advertising industry and to promote a regulatory environment that supports professionalism, innovation, responsible advertising andsustainable industry growth.
The participation of the Honourable Minister as Host underscores the strategic importance of the advertising industry to Nigeria’s information and communications ecosystem and reflects the Federal Government’s commitment to strengthening responsible communication, promoting national development and fostering an enabling environment for the creative and advertising sectors.
As Chairman of the event, Mallam Jibrin Baba Ndace is expected to provide strategic leadership and lend his wealth of experience and distinguished standing to the success of the AIC. The colloquium is expected to feature keynote presentations, panel discussions and interactive sessions focused on the theme and its implications for the future of advertising and strategic communications in Nigeria.
The event represents an important milestone in the industry’s collective efforts to close the gap between the town and gown. ARCON invites stakeholders and members of the public to participate in this year’s Advertising Industry Colloquium.
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