Brand News

Zeeoma paves way for African creative brands to enter U.S market

Zeeoma has wrapped up the first edition of The Open Door Lagos, choosing four exceptional Nigerian creative brands to explore commercial opportunities via its curated marketplace in the U.S. and granting a total of ₦7 million on business funding.
Through The Open Door, Zeeoma highlights outstanding African creative brands and
connects them with valuable commercial prospects in the United States.

Image credit: Zeeoma

The program received 108 applications from Nigeria, encompassing fashion, accessories, beauty, art, and home brands. After a thorough selection process focused on craftsmanship, storytelling, cultural significance, and market readiness, 20 brand ands were chosen to pitch to a panel of industry experts during the Lagos Pitch Day.
The event brought together entrepreneurs, industry leaders, investors, and ecosystem stakeholders around a shared vision to expand global opportunities for African creative enterprises.
Speaking at the event, Isioma Ezepue, Co-Founder of Zeeoma, said:
“Every day, talented African entrepreneurs create products that genuinely enhance
people’s lives, yet many never get the chance to reach the customers who need them.
That is why Zeeoma exists—to provide that access. We want African creative brands
to confidently declare that their products have been seen, worn, used, and appreciated by people around the world. What we observed today reinforces my belief that African brands understand their heritage, and I am continually inspired by the creativity, craftsmanship, and originality displayed by every entrepreneur who stepped onto this stage.
The inaugural Lagos edition attracted applications from creative entrepreneurs across various sectors, highlighting the rising ambition of African brands to compete internationally when given the right platform and market access.
At the end of Pitch Day, four brands were recognised as category winners and will join
Zeeoma’s expanding network of African businesses reaching customers in the United
States.
The winners are: Mak in Male Fashion (₦2 million), NorthArabia Couture in Female
Fashion (₦2 million), Estrogine Enterprises in Accessories (₦2 million), and Amari
Hair & Scalp Care in Beauty & Wellness (₦1 million).
Along with funding, the chosen brands will gain access to Zeeoma’s curated U.S.
marketplace, offering a structured route to introduce their products to consumers in
the United States.
The programme included a keynote speech by Tola Akerele, Director-General of the National Theatre and Founder of iDesign. It also featured special guests such as Ejiro Amos Tafiri, Founder and Creative Director of Ejiro Amos Tafiri (EAT), and Kola Kudus. The Pitch Day was judged by a panel consisting of Sola Oyebade, CEO of Mahogany; Ezinne Chinkata, Founder and CEO of Zinkata; Ajo Balogun, Co-Founder of Jobred; and Osa Seven, a Visual Artist.
Following the successful launch of its first Lagos edition, The Open Door signifies
Zeeoma’s ongoing dedication to developing sustainable commercial opportunities for
African creative entrepreneurs. It aims to link outstanding brands with consumers
worldwide, thereby boosting Africa’s footprint in the global creative economy.
The Open Door by Zeeoma was supported by NIMR, Fashions Finest Africa, Vital Care Express, Zep Health, Evon Lab, Ekualor Group, and Impact Hub.

What’s your opinion on this story

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button