Features
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It’s influencing media plans’: The supply chain headaches for big Christmas advertisers
By Jennifer Faull 4mins read: Major retailers are rethinking their Christmas advertising plans amid warnings that the driver shortage and…
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Mastercard’s CMO on the existential threats facing marketers
Opinion By Kendra Clark 3mins read: The marketing and advertising industry is now facing a barrage of unprecedented…
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Cola-Cola hopes ‘Real Magic’ campaign casts right spell for a global turnaround
By Kenneth Hein 3mins read: Hoping to reverse its fortunes, Coca-Cola has unveiled its first global campaign in five…
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Oracle and Red Bull racing are redefining fan experiences
By Alexandra Carter 3mins read At a time when customer experience is everything, the overwhelming majority of marketers and…
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How to create the right conditions for ecommerce in B2B
By Simon McEvoy & Rebecca Pike 5mins read: For anyone working in B2B sales and marketing for the…
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The battle for market share creates new opportunities for growth
This month’s update from Ideal Insights highlights the battle for market share in managing data and customer…
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