In a bid to further enhance the skill set of professionals in the marketing space, the Advertisers Association of Nigeria (ADVAN) is set to organize its 2025 edition of “Fundamentals of Marketing” training.
The upcoming session, scheduled for April 17, 2025, at 12 noon, will focus on three critical areas: Data Analysis, Core Skills and Tools, and Marketing Automation for Efficiency.
Participants in the Data Analysis segment will gain insights into using data to shape marketing strategies, evaluate campaign performance, boost return on investment (ROI), and better understand customer behaviour and preferences for more targeted outreach.
The Core Skills and Tools module aims to empower attendees with foundational knowledge in statistics, machine learning, data handling, and strategic business insight.
Meanwhile, the Automation and Efficiency section is designed to help marketers streamline operations, reduce manual tasks, and prioritize impactful campaigns.
Registration is open at no cost, but exclusively to ADVAN members.
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