Segun Ogunleye appointed head of marketing for Africa Partner Markets at Diageo
Diageo, a global leader in the beverage alcohol industry, has named Segun Ogunleye as its new Head of Marketing for Africa Partner Markets. In addition to this role, he will also serve as the Beer Lead for South, West, and Central Africa.
With over a decade of experience in strategic marketing and brand innovation, Ogunleye brings a wealth of expertise to his new position. Before joining Diageo, he played a key role in expanding product categories and driving brand growth at SBC, the PepsiCo bottler in Nigeria. During his tenure, he led major marketing initiatives across Carbonated Soft Drinks, Energy, Malt, and Isotonic categories, while also exploring opportunities in the Home & Personal Care sector.
Expressing his excitement about this career move, Ogunleye acknowledged the impact of his time at SBC. “I am incredibly grateful for my journey at SBC, where I had the opportunity to lead innovative campaigns and build strong relationships. Moving to Diageo is an exciting new challenge, and I look forward to contributing to the company’s vision of creating impactful brand experiences across Africa.”
In his new capacity, Ogunleye will drive Diageo’s marketing strategies across key African markets, collaborating with teams to enhance consumer engagement and reinforce the company’s market leadership.
“I am eager to work alongside a talented team at Diageo to continue shaping the future of the beverage industry in Africa,” he added.
With his extensive marketing expertise and deep understanding of African consumer trends, Ogunleye is poised to make a significant impact in his new role at Diageo.
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