Loeries releases official rankings for 2024

The organisers of Loeries Awards have released official ranking for 2024.
The Loeries Rankings is trusted by the industry as a valuable and independent measure that recognises the outstanding contributions of agencies, brands, and individuals across a wide spectrum of categories. The Loeries Official Rankings 2024 highlight the most innovative and impactful work in the brand communications industry across Africa and The Middle East.
The rankings are based on the cumulative scores of awarded entries from the 2024 Loerie Awards and reflect the excellent quality of work submitted across various disciplines. These rankings celebrate the pioneering brands, agencies, creative professionals and production companies that continue to shape the future of marketing, advertising, and communication.
“The Loeries Rankings is the definitive guide to the people and companies who are doing the work that creates brand value across Africa and the Middle East,” highlights Loeries CEO, Preetesh Sewraj. “The rankings are the culmination of a year’s worth of research into the industry and is a valuable source of insights for anyone in the brand communications industry,” he concludes.
The Loeries Official Rankings serve as a powerful testament to the high level of talent and innovation within the industry and covers a number of key categories. Highlights from the 2024 Loeries Official Rankings include:
- Ranking by Brand – Africa and Middle East (Abridged)
01 NBA
02 NEDBANK
03 KFC
- Regional Agency Group (Abridged)
01 PUBLICIS GROUPE
02 JOE PUBLIC UNITED
03 OGILVY
- Ranking by Agency – Africa and The Middle East (Abridged)
01 JOE PUBLIC UNITED
02 LEO BURNETT DUBAI
03 THE ODD NUMBER
- Ranking by Agency – Independent Agency (Abridged)
01 THE ODD NUMBER
02 DASH DIGITAL STUDIO
03 HALO
- Educational Institutions
01 THE OPEN WINDOW
02 CAPE TOWN CREATIVE ACADEMY
03 THE ANIMATION SCHOOL
The full 2024 Loeries Official Rankings are available for download at loeries.com
The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
Culminating in the biggest creative gathering across the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.
The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.
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