“It is time for African brands to take the central stage and tell our stories in our own way” – Reuben&Samuel announces official launch

Recognizing the glaring gap in global conversations, where African brands are often sidelined and undervalued, two visionary brothers who are based in Nigeria and the US respectively, have taken the initiative of bridging that gap with the launch of Reuben&Samuel, a forward-thinking PR agency committed to reshaping how African brands are perceived globally. With an unwavering commitment to helping brands tell their stories authentically and driving compelling narratives that position them on the world stage, they are on a mission to become Africa’s most promising PR and Communications agency, redefining African excellence.

In a statement issued by Reuben&Samuel which underscores the agency’s vision, the co-founders emphasized that: “It Is Time For African Brands To Take The Central Stage and Tell Our Stories In Our Own Way”. This declaration marks a pivotal moment for African business, as it is the guiding philosophy of the agency’s services to elevate businesses by making sure they are seen, heard, and celebrated in global communities.

Reuben&Samuel’s mission and vision remain clear:
Shaping Perceptions: Providing strategies and execution for brands to maintain a desired public image, ensuring they remain central to global conversations in their areas of business.
Building Narratives: Crafting compelling and culturally relevant stories that resonate with global audiences while staying true to the brand’s roots.
Global Inclusion: Leveraging their local and global networks, and the deep understanding of African markets to integrate African brands into international media, industry platforms, global communities, and cultural spaces.
Samuel, a seasoned public relations and media expert and co-founder of Reuben&Samuel, expressed his commitment to reshaping global narratives about Africa. He remarked, “At Reuben & Samuel, we are dedicated to amplifying African voices and bringing attention to stories that have long been overlooked on the world stage. Take our sports industry, for example Nigeria boasts extraordinary talents like Ademola Lookman and Victor Osimhen, who are deserving of global recognition, including Ballon d’Or considerations. These untapped areas hold immense potential, and through our expertise, we aim to champion such achievements, driving growth for Nigeria and Africa as a whole.”

Key Services Offered by Reuben&Samuel include:
Brand Consultation.
PR Strategy and Media Relations.
Activation&Experience.
Events and Entertainment.
Talent Management and Booking.
Brand Storytelling.
Creativity and innovation.
Brand Marketing.
Cultural Influence.

With Reuben based in Texas, USA, and Samuel operating from Lagos, Nigeria, Reuben & Samuel leverage a powerful combination of global reach and local market expertise. This synergy is further enhanced by their creative partner, Chisom Njoku, founder of Huemaine, a Forbes West Africa representative. Together, they position the agency as a trailblazer in delivering creative PR solutions that seamlessly connect international and local audiences.

Their tailored approach integrates technology, creativity, and culture to address the specific needs of African businesses, empowering brands to achieve global recognition. Serving as a beacon of hope and opportunity, Reuben&Samuel is committed to redefining narratives around African brands, driving their stories to the forefront of global conversations, and unlocking unprecedented growth opportunities on the world stage.

For more information, visit www.reubenansamuel.com or contact info@reubenandsamuel.com

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