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Bimbo Ashiru to deliver keynote address at 2024 Brand Journalists Conference

 

Chairman of the Odu’a Group of Companies, Otunba Bimbo Ashiru, is set to deliver the keynote address at the 2024 Brands and Marketing Conference, an event organized by the Brand Journalists Association of Nigeria (BJAN). Scheduled for December 6, 2024, the conference will take place at the Oriental Hotel on Victoria Island, Lagos, commencing at 10 a.m.

This annual conference, a major highlight for Nigeria’s integrated marketing communications industry, assembles respected analysts and influential stakeholders to address pressing issues within the sector. This year’s theme, “Rebuilding Consumer Confidence: Addressing Policy Impact and Market Realities,” is expected to draw significant insights from Ashiru’s keynote, which will later be discussed by an expert panel comprising notable brand specialists.

According to BJAN Chairman Clara Okoro, the conference will delve into the influence of government policies, including interest rate changes, tax regulations, and subsidy adjustments, on consumer spending and disposable income. “We aim to explore strategies that businesses can adopt to adjust to weakened consumer purchasing power and shifts in spending due to recent policy changes,” Okoro explained. “We will examine ways brands can evolve to remain relevant and profitable amid economic pressures and policy-driven challenges.”

Ashiru, a former two-term Commissioner for Commerce and Industry in Ogun State (2011-2018), is recognized for significantly transforming the state’s business landscape. During his tenure, Ogun’s internally generated revenue surged by over 1,279.84%, with more than 300 companies establishing operations in the state, resulting in an impressive investment profile of approximately N691.77 billion by 2014, up from N377 billion in 2013. The Manufacturers Association of Nigeria consequently ranked Ogun as Nigeria’s top investment destination, attracting roughly 75% of the nation’s manufacturing foreign direct investment between 2011 and 2016.

Under Ashiru’s guidance, Ogun State was also highlighted in the World Bank Group’s Doing Business in Nigeria 2014 Report as one of the top five states for ease of doing business, a notable rise from its previous rank of 36th in 2010. Ashiru was instrumental in creating the One-Stop-Shop Investment Center (OSSIC) within the Ministry of Commerce and Industry, streamlining the investment process for potential investors.

Beyond his public sector achievements, Ashiru is a respected Investment and Strategic Management expert and a Fellow of the Chartered Institute of Bankers of Nigeria (FCIBN). His leadership has earned him multiple awards, including the Nigerian NewsDirect’s Best Commissioner of the Year (2015), FIBAN’s Most Proactive Commissioner (2013), and an Award of Honour for Outstanding Leadership from the Manufacturers Association of Nigeria.

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