Volvo has launched a review of its global media planning and buying account, in a process supported by MediaSense.
Currently handled by Mindshare, the review will span multiple markets including the US, UK and China.
Mindshare has handled the Volvo media account since 1999, when it won the account from PHD, then called New PHD.
According to Comvergence, Volvo’s global net media spend in 2023 was $448.7m (£353m).
Volvo appointed Grey London to its global creative account in 2013, but started working with more local agencies in key markets in 2015. Grey London still works with the brand in the UK.
A spokesperson for Volvo said that as of 2023, Volvo Cars had “achieved record breaking results in core operating profit, revenue and global sales”.
They added: “Therefore, it is essential that we periodically review our agency model and agency relationships to ensure we can support our business with the appropriate technologies, agility, and speed.”
Mindshare and MediaSense declined to comment.
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Credit: https://www.campaignlive.co.uk/
