A look back at the best ads from the Paris 2024 Olympics
The Paris 2024 Olympic Games have started. The most followed event worldwide where values such as effort, sacrifice, improvement and camaraderie are fundamental pillars.
In terms of audiences, the Tokyo 2020 Olympic Games were watched by more than 3 billion people around the world. These figures are expected to be exceeded at the Paris 2024 Olympic Games, especially if we count the live streams on Twitch and Tiktok.
Given these figures, it is not surprising that brands have prepared their best advertising campaigns to achieve the greatest possible impact. From the main sponsors to the networks that will broadcast the Games, everyone is looking to stand out. Below is a list of the best commercials from the Paris 2024 Olympic Games.
Kindly click on the links below to watch the videos.
Coca-cola – It’s Magic When the World Comes Together
It’s magic when the world comes together is the title of Coca-Cola’s advert for the Paris 2024 Olympic Games. It has been made by the OpenX agency under the tutelage of Ogilvy and the support of EssenceMediaCom, VML and Hogarth.
A piece starring the Olympic swimming champion Tatjana Schoenmaker who, before starting, hugs her rivals Lilly King, Kaylene Corbett and Annie Lazor. This action is a replica of the spontaneous hug they made in the Tokyo 2020 final, when it blew up the 200-meter world record.
Nike – Winnings Isn’t for Everyone
Winnings isn’t for everyone is the title of Nike’s commercial for the Paris 2024 Olympic Games. It was made by its lead agency, Wieden + Kennedy Portland and represents the passion to win and the effort that athletes put into it.
The piece shows the looks of Nike’s biggest stars when it comes to demonstrating their determination to achieve their goal: winning. The voice-over, narrated by Willem Dafoe, represents the athletes’ conscience and how they do not apologize for the competitive spirit that has brought them there.
Corona – For Every Golden Moment
For every golden moment is the title of the Corona commercial for the Paris 2024 Olympic Games. It has been made by the Gray Brasil agency and announces its “Golden Venues” in which it will transport seats from the Olympic Games venues to different places in the world.
This initiative invites consumers to celebrate life’s golden moments and reconnect with nature. To do this, it has placed different seats from the venues of the Paris Olympic Games, such as Champ de Mars, Grand Palais and Le Concorde, placing them in impressive sunset destinations around the world.
Air Canada – Ticket to Dream
Ticket to dream is the title of Air Canada advert for the Paris 2024 Olympic Games made by the agency FCB Toronto. An emotional story about immigration and a father’s heroic journey in search of a better future.
The piece shows us two alternative stories. On the one hand we see a young couple in Jamaica looking for a life and overcoming obstacles to seek a better future. On the other hand, the typical images of effort and improvement of an athlete to be able to attend the Olympic Games. Both stories develop in parallel and show how they overcome obstacles to make their dreams come true. In the end, we see how the athlete is the daughter of parents who managed to emigrate to Canada.
Omega – Born to be a legend
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Born to be a legend is the title of Omega advert for the Paris 2024 Olympic Games. The Swiss brand is one of the oldest brands that has been sponsoring the event, along with Coca-Cola. Although the Atlanta multinational began four years earlier, at the Amsterdam Olympic Games in 1928.
The piece is a tribute to the great athletes who will participate in the event. He combines them in a masterful way with the landscapes of the French capital. Thus, we see how the athletes compete in their respective disciplines and combining the great monuments of Paris such as the Champs-Élysées, the Arc de Triomphe or the Eiffel Tower.
BBC – Welcome to the city of love
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Welcome to the city of love is the title of the BBC promo for the Paris 2024 Olympic Games. It was made by Nexus Studios and directed by the Franco-British FX Goby. It combines love and sport to the rhythm of the song “Hymne à l’amour” by Édith Piaf and the voice-over is by Frenchman Pierre Maubouché.
The BBC promo takes us to the streets of Paris, where couples in love transform into Olympic athletes. A representation of the perfect union between love and sport that runs through the most emblematic monuments of the capital. The Eiffel Tower, Notre-Dame and the Sacré-Cœur are some of the locations in an eternal sunset with pink and blue hues.
Visa – Prodigies
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Prodigies is the title of the Visa advert that will be launched online and on television channels around the world starting in July. The advertisements will also be broadcast during the Olympic and Paralympic Games, thus motivating viewers of the event.
The piece shows us the dreams that the protagonists had as children, showing the hard work and challenges they had to overcome to become successful superstars. A tribute to the small steps that are taken to be able to move forward and achieve the objectives that had been proposed.
Credit: https://en.esloganmagazine.com/
Credit: https://en.esloganmagazine.com/
