By Tunji Faleye
Odebunmi Oluwaseye, a seasoned brand and marketing expert, has been promoted to the position of Head of Media and Partnerships (Beer, Spirits, RTS & Malt) at Guinness Nigeria Plc.
Before this promotion, Oluwaseye led groundbreaking outdoor advertising campaigns that significantly boosted the visibility and reach of Guinness brands. He achieved this by employing innovative strategies, localized insights, unconventional outdoor formats, and targeted placements.
With over a decade of experience in strategy and connections planning, Oluwaseye excels in developing creative campaigns and negotiating impactful media contracts. His collaboration with events, influencers, and organizations has resulted in co-branded activations that strongly resonate with the audience. The expertise he gained at mediaReach OMD has been instrumental in the success of integrated marketing campaigns, ensuring sustained brand visibility and growth for Guinness Nigeria.
Oluwaseye is proficient in media planning, marketing strategy, and advertising, among other skills.He was the relationship builder and media strategist at mediaReach OMD from June 2022 – August 2024. Before that, he was the business lead – strategy and connections planning at mediaReach OMD from September 2016 – June 2022 · He also worked in planning, buying and control at Great Measures Media (Verdant Zeal Group). Odebunmi started as data assistant at Universal Mccann in October 2013 to January 2014.
He attended Lagos Business School, Pan-Atlantic University for Senior Management Program (SMP), Business Administration and Management, General Senior Management Program (SMP) from March 2022 – July 2022
He has his Bachelor’s degree in Mass Communication/Media Studies from Babcock University from 2007 to 2011.
Kindly like, share and leave your comments
