By Tunji Faleye
Benjamin Disraeli once remarked, “The secret of success is consistency of purpose.” This quote perfectly encapsulates the journey of First Bank of Nigeria. Since its founding in 1894, the bank has emerged as a titan in the Nigerian financial sector. Not only has it been a trailblazer in the industry, but it has also been a cornerstone of economic stability and growth in the country.
Over the past 130 years, FirstBank has consistently exhibited resilience, innovation, and a profound dedication to its customers.
The Campaign
The launch of the “GIANT IN YOU” campaign highlights FirstBank’s commitment to empowering its customers, employees, and stakeholders, empowering individuals and businesses to realize their full potential.
The campaign, featuring a full corporate TV commercial and product-specific ads for FirstMobile, FirstOnline, FirstDiaspora, and XploreFirst, revolves around the concept of “Bringing out the GIANT in YOU.”
Notably, “The GIANT in YOU” campaign is about recognizing and honouring the achievements and aspirations of its customers. FirstBank believes that everyone has the potential to be a giant, and the bank is proud to support them on their journey by providing the necessary financial tools and resources to turn their dreams into reality.
Essence of the Campaign
The campaign aims to enable, inspire, and support customers with a comprehensive range of financial services to help them achieve their dreams and live their best lives.
Through this campaign, First Bank pledges to provide businesses and entrepreneurs with the necessary platforms and solutions to grow, implement bold ideas, explore new opportunities, and attain significant success.
The campaign also offers shareholders a chance to expand their portfolios and grow their wealth. Employees are provided with an optimal environment to develop their skills, learn, and build successful careers, positioning them as top players in the industry.
Interestingly, FirstBank holds the belief that there is a ‘GIANT’ in every customer, employee, and stakeholder. To help realize this potential, the bank provides comprehensive business support, financial expertise, growth solutions, channels, and platforms designed to empower every individual.
Head of brand and stakeholder management at FirstBank Yinka Ijabiyi, commented on the new campaign in Lagos, stating, “The ‘GIANT IN YOU’ Campaign is not just about FirstBank. It’s about the customers, the people we serve first. We believe in the giant potential within every customer, employee, and stakeholder—a giant dream, a giant possibility, a giant idea, a giant future waiting to be realized.”
He emphasized that FirstBank is a dedicated partner, offering tailored solutions for every customer, employee, and stakeholder, providing the resources needed to transform their dreams into monumental successes.
The bank’s ability to adapt to evolving market trends and its ongoing investment in advanced technology has reinforced its status as an industry leader. FirstBank’s dedication to excellence, customer satisfaction, and innovation has also strengthened the trust and loyalty of its clients.
Supporting Ijabiyi’s statement, head of corporate communications and sustainability at FirstBank, Ismail Omamegbe, remarked, “At FirstBank, we empower, inspire, enable, and support dreamers, achievers, innovators, entrepreneurs, and everyday people to transcend the ordinary and begin to think giant thoughts, take giant steps, make giant strides, achieve giant goals, become giant successes, and live the giant lifestyle.”
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