Advertising Industry Colloquium 2.0 to discuss AI for sustaining advertising education and professional excellence

By Tunji Faleye

The organizing committee for the second Annual Advertising Industry Colloquium (AIC 2.0) has named marketing expert and AI specialist, Dr. Bayo Adekanmbi, Founder of Data Science Nigeria (DSN), as the keynote speaker for the event. The theme for this year’s session is “Harnessing Emerging Technologies for Sustainable Advertising Education and Professional Excellence in Nigeria.”

During a press briefing in Lagos, Prof. Rotimi Olatunji, Chairman of AIC 2.0, announced that the one-day event will be inaugurated by Alhaji Mohammed Idris, Honourable Minister of Information and National Orientation of Nigeria, on June 27, 2024, at 8:00 AM. The event will take place at the Sheba Events Centre, Bank Anthony Way, Ikeja, Lagos.

The colloquium will be chaired by ARC Sonny Echono, Executive Secretary of the Tertiary Education Fund (TETFund), with Brigadier General Mohammed Buba Marwa, Chairman/CEO of the Nigeria Drug Law Enforcement Agency (NDLEA), serving as the guest of honour. Prof. Tahir Mamman, Honourable Minister of Education, will be the special guest of honour.

Dr. Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON), highlighted that the event offers a unique platform for collaboration between academia and industry to explore strategies for leveraging emerging technologies in advertising education and professional practices. Since the new leadership took over at ARCON, this event has become a significant agenda in the industry.

The event format includes a keynote address, a panel discussion on the theme, and the public presentation of the inaugural edition of the ARCON Journal of Advertising and Marketing Communications (AJAMC). Other highlights include a creative advertising pitch competition featuring eight tertiary institutions from Nigeria’s six geopolitical zones and a job fair.

Prof. Olatunji, a Professor of Public Relations & Advertising and former Dean of the Faculty of Communication and Media Studies at Lagos State University, explained the relevance of the 2024 colloquium theme. He noted that technological innovations have driven human development since the first industrial revolution. The current era, marked by the Fourth Industrial Revolution (4IR), is characterized by disruptive digital technologies such as advanced analytics, machine learning, AI, human-machine interactivity, VR, AR, IoT, and robotics. These technologies are transforming communication, media, and advertising education and practices.

The colloquium aims to provide opportunities for academics and students in Mass Communication, Advertising, and integrated marketing communication (IMC) to engage with industry professionals, media practitioners, policymakers, and regulatory agencies. Together, they will explore strategies for integrating emerging technologies to enhance advertising education and professional excellence in Nigeria.

The panel discussion for the keynote presentation will feature prominent figures such as Prof. Abigail N. Ogwezzy from the University of Lagos, Engr. Dozie Mbanefo, MD of New Crystal Communications, and Mr. John Ugbe, MD/CEO of Multichoice Nigeria. Other panelists include Mr. Yinka Adebayo, Head of Procurement at Omnicom Media Group, West & Central Africa, Mr. Kelechi Nwosu, MD of TBWA\Concept, and Mr. Tunji Adeyinka, GMD of Republicom Group Nigeria.

The number of participating institutions in the advertising pitch competition has increased from five to eight. The institutions include the University of Ilorin, Covenant University, Federal University, Kashere, Nile University, Abuja, Ebonyi State University, Rivers State University, Kano State Polytechnic, and Lagos State University.

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