Sandra Amachree Highlights Creativity at Cannes Lions


By Tunji Faleye

Sandra Amachree, the global senior manager, eazle e-commerce platform by The Heineken Company, took the stage at #CannesLions2024 on June 18. Sandra represented the black community’s creative prowess during the ongoing Black Cannes event, sponsored by YouTube.

Amachree, along with other notable speakers, discussed “Innovation to Meet the Moment: AI x Creativity,” inspiring the audience and celebrating the extraordinary potential of black talent. Reflecting on the event, Sandra remarked, “It was incredible to share the stage with such brilliant minds during the thought leadership brunch powered by YouTube.”

This initiative aims to foster the growth of black talent in the advertising industry and highlight creative excellence on a global scale.

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