LASAA, EXMAN strengthen ties for shared advancement


During a recent interaction between the Lagos State Signage and Advertisement Agency (LASAA) and the Experiential Marketers Association of Nigeria (EXMAN), the two organizations engaged in discussions aimed at deepening their collaboration and exploring fresh opportunities for mutual growth and influence.

The meeting, attended by LASAA’s Managing Director, Prince Fatiu Adegbola Akiolu, along with representatives from the Corporate Communications and Compliance Unit, focused on reinforcing the partnership between the two entities. LASAA conveyed its appreciation for EXMAN’s dedication to compliance and expressed a keen interest in fostering a mutually beneficial environment for all stakeholders, including agencies, clients, and their respective establishments.

A notable highlight of the meeting was the introduction of LASAA’s Creative and Innovation Unit, which expressed eagerness to join forces with EXMAN in developing inventive experiential and below-the-line (BTL) solutions tailored for the Lagos market.

Tolulope Apinke Medebem, President of EXMAN, conveyed optimism regarding the discussions, emphasizing the potential for ongoing collaboration and the positive outcomes it could generate for both organizations. Medebem is committed to cultivating partnerships and initiatives that contribute to growth and innovation in the dynamic marketing and advertising landscape.

This collaboration between EXMAN and LASAA is anticipated to yield innovative and captivating campaigns that resonate with the diverse audience in Nigeria.

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