Verve, Africa’s leading payment cards and digital tokens brand, recently concluded the sixth edition of VerveLife, the continent’s most prominent fitness extravaganza. VerveLife is dedicated to promoting and encouraging a healthier lifestyle among Nigerians and Africans as a whole.
The exhilarating event, held on Saturday, November 4, 2023, at the Landmark Event Center on Victoria Island in Lagos, drew a multitude of fitness and well-being enthusiasts from across Africa and beyond.
Participants enjoyed a diverse array of invigorating activities, including aerobics, yoga, full-body workouts, and a health-focused exercise session.
This year’s grand finale featured some of Africa’s most distinguished fitness experts and dance instructors, including Kemen, Kaffy, Alvin Lee, Queen Fitness, Enoyong, and Trebla. These experts led high-energy exercise routines that motivated attendees with varying fitness levels toward their respective fitness goals.
Renowned Afrobeat artist, Reekado Banks, graced the event with a spectacular performance, treating the audience to a medley of his popular songs, such as “Ozumba Mbadiwe” and “Adaobi,” among others.
Cherry Eromosele, Executive Vice President and Group Chief Marketing Officer of Interswitch, expressed her thoughts on the VerveLife 6.0 event, emphasizing its significance in inspiring fitness enthusiasts to continuously push the boundaries of what is achievable in terms of fitness and a healthy lifestyle.
“We are delighted to have united a diverse and thriving community of fitness and wellness enthusiasts, fostering a culture of well-being. VerveLife’s primary objective is to advocate for fitness and a healthy lifestyle among Nigerians, reaffirming our commitment to enhancing the lives of everyone, especially our Verve cardholders,” Cherry commented.
She also noted that Interswitch Group is elated by the resounding success of VerveLife 6.0, as demonstrated by the overwhelmingly positive response from nearly 20,000 registered participants and a remarkable lineup of partners, including global sportswear brand adidas.
Verve collaborated with renowned brands such as adidas, as well as Aquafina, Pocari Sweat, Hygeia, and others, offering participants an unforgettable experience.
The event concluded on a high note with the premium band, Alternate Sound, treating guests to a captivating evening of performances at the Alternate Sound Live 6.0 concert, sponsored by Verve.
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