SABC partners with The Loeries to support creativity in Film & Radio



The SABC, South Africa’s public broadcaster, has partnered with The Loeries, Africa and the Middle East’s premier brand communications festival, in support of growing creative excellence in Film and the Radio & Audio categories.


The Loeries Film and the Radio & Audio categories attract a number of entries from around the region and the SABC will support the work being done by the Loeries to further enhance and bolster the creative product that is aimed at consumers.


“Creativity and advertising are two permanent features that are at the heart of the SABC and the SABC is extremely excited to revive our relationship with the Loeries through this partnership,” says Dichaba Phalatse, marketing manager, Video Entertainment SABC.


Africa and Middle East has a thriving Film and Radio & Audio industry and there will be a dedicated awards evening to recognise those who are creating the most innovative work in these categories. The Loeries Film & Radio Awards in partnership with SABC, to be held during Loeries Creative Week, promises a night of excitement where the work and people of the industry will be celebrated at a red-carpet event.


“We are excited to have the SABC join us again as a partner, ” says Loeries CEO, Preetesh Sewraj, “This partnership will help support the Film and Radio & Audio industry, across Africa and the Middle East, by helping shine a spotlight on the brands, agencies and production companies that are pushing creative innovation forward.”


The 2023 edition of The Loeries will once again recognise brand communication that arises from innovative thinking with the goal of enhancing the consumer experience when they engage with brands and their advertising content.


Work that was commercially published, launched or aired to a substantial audience from 1 July 2022 to 30 June 2023 is eligible to enter if it was created within the Africa Middle East Region or exclusively for the region. The Loeries celebrates 45 years of rewarding creativity and Loeries Creative Week will be held in the City of Cape Town in October 2023.


Visit for information on how to enter. Entry deadline is 31 May 2023.


The Loeries, a non-profit company, is Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. As the highest accolade for creativity and innovation across our region, the Loeries promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.


Culminating in the biggest creative gathering across the region, Loeries Creative Week brings together the best innovative minds from our industry for a festival of networking, inspiring minds and recognising great work.


The Loeries is the only award across Africa and the Middle East that informs the global WARC Creative 100, a showcase for the best creative work in the world. Successor to the prestigious Gunn Report, WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.


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