Sports Marketing

Liverpool, Expedia sign four-year partnership extension



Liverpool FC is to continue its journey with Expedia, re-signing the travel company as a Principal Club Partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years.


Expedia® Live, housed on the Expedia website, is a dedicated page, acting as a hub for LFC fans to arrange all aspects of travel to matches, both home and away.


As part of their commitment, Expedia provides free supporter transport for Liverpool FC Women’s away matches as they compete in the Barclays Women’s Super League.


In addition, LFC and Expedia have worked together to create the “Nothing Beats Being There” campaign, a content series of emotive stories from players and real fans describing their journeys to some of the most iconic matches from Liverpool FC men’s and women’s recent history.


Commenting on the renewal of the partnership, Ben Latty, commercial director at Liverpool FC, said: “We’re thrilled to announce the extension of our partnership with Expedia for another four years.


“We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”


Michele Rousseau, Senior Vice President, Global Brands at Expedia, added: “We’re truly excited to be extending our partnership with the Liverpool FC family, continuing to support both the men’s and women’s teams whilst playing a vital role of enabling the fan travel experience.


“We’re proud of the progress we’ve made together and are looking forward to pushing the boundaries further by enriching the fan experience through travel over the next four years and proving that nothing beats being there.”

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