Marketing takeaways of 2022 Qatar World Cup  


By Adetunji Faleye

Clever brands lashed on the opportunities created by the recent 2022 Qatar World Cup. Though the household World Cup sponsors and partners like Coca-Cola, Budweiser, Pepsi and Hyundai were the leaders in this aspect with their full-force presence in Qatar, others did not lag behind, as they also joined in the frenzy to build their marketing strategies through the global Mundial.

These are some of the marketing takeaways from the 2022 Qatar World Cup:


Leverage the excitement and passion of soccer fans: The World Cup is a major global event that generates a lot of excitement and passion among soccer fans. Brands tapped into this enthusiasm by creating marketing campaigns that align with the event and speak to fans’ emotions.


Utilize social media and digital platforms: With the majority of the world’s population now connected to the internet, digital platforms provide a powerful way for brands to reach and engage with consumers. Brands did not waste time by using social media and other online channels to create buzz and drive engagement around the World Cup.


Create unique and memorable experiences: The World Cup presented an opportunity for brands to create unique and memorable experiences for consumers. This involved hosting events, offering exclusive access to World Cup events, or partnering with teams and players to create memorable moments for fans.


Embrace diversity and inclusivity: The World Cup brought together people from all over the world, and brands also embraced this diversity and inclusivity in their marketing efforts. This involved creating campaigns celebrating cultural differences or promoting unity and togetherness.


Focus on sustainability: The 2022 World Cup in Qatar, a desert region with limited natural resources, made sustainability a major theme of the Mundial. Brands  aligned themselves with this theme by promoting sustainable practices and products, or by supporting initiatives that aim to reduce the event’s environmental impact.

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