Over 700 entries are expected to enter for the 2022 Lagos Advertising and Ideas Festival (LAIF) Awards, as the popular award platform returns for the 17th edition.
The Association of Advertising Agencies of Nigeria (AAAN), organisers of the award made this known at a press conference held at its secretariat in ikeja.
With the theme: ‘All ideas are welcome’, this year’s event according to the planning committee, is a week-long event filled with activities expected to start Nov. 21 and climaxed on Nov. 26.
The Chairman, LAIF Awards, Lanre Adisa observed that, with the LAIF Awards online portal, borne out of the challenges that came with the pandemic and “our commitment to reward, regardless, we have seen more submissions of entries. Last year, we had over 700 entries and we are hopeful there will be an increase in entries this year”.
Adisa, who is also the CEO, Noah’s Ark Communications ltd reiterated the focus behind the awards initiative, as one that encompasses all creativity which is the reason for this year’s theme, ‘All Ideas are welcome’ and applauded the growth and reputation the awards has enjoyed so far.
“This year’s LAIF Awards will be focused on diverse and inclusive creativity welcoming people from all walks of life.
“We are at a stage where companies looking to engage the service of a creative advertising company uses the LAIF awards as the benchmark for their selection on whom to invite for a pitch.
In his opening remark, Steve Babaeko, President, AAAN, and CEO, X3M Ideas,stated that the LAIF Awards is a major milestone, each year, for AAAN, aimed at recognizing creative talents and challenging others to do better.
“The frontier of creativity is in a state of constant evolution. This year, the LAIF awards will reflect the award’s commitment to advocating and rewarding creativity and its commitment to becoming a top-recognized awards platform in Africa,” he said.
“We are improving the skills and craftsmanship of creatives in the industry with this award. Those who do not emerge winners are challenged to try again next year,” he said.
This year’s LAIF awards will be a hybrid event and run from the 21st to the 26th of November, starting with the nominations party, followed by the Young LAIFERS, a 2-day LAIF seminar, and the awards event which will take place on the 26th of November.
The Young LAIFERS which is directed at encouraging under-30 years practitioners in the industry will be open to youths in the tertiary institutions and the winner of the Authentic African Story Awards, a special award that was endowed by LereAwokoya, Chairman TBWA Concept, will go home with 1 million naira. This year will also see the return of the Viewers’ Choice Awards.
With ten categories and over 30 jurors, the organizers guarantee the credibility of the judging process as the jurors for the Awards will comprise stellar industry figures comprising of advertising practitioners as well as those behind the scenes such as photographers, cinematographers, content writers, independent professionals and clients who will infuse the process with the credibility they have earned over the years.
LAIF Awards is the brainchild of AAAN which seeks to reward creative excellence and promote the spirit of healthy competition among agencies in the creative industry.