In what can be described as an approval of the initiative of Consumers Value Broadcasting Limited, the four regulators in attendance at the maiden edition of the Consumers Value Awards remarked that the award is a commendable programme that will enhance the conversation of the consumers within the eco-system.
Professor Umar Garba Danbatta, Executive Vice Chairman of the Nigerian Communications Commission, in his goodwill message to consumers stated that the commission is delighted to be part of this event, especially bearing in mind the impact that awards such as the Consumers Value Awards have on organizations.
He went further to state that the commission champions consumer-centric initiatives to ensure that consumers are aware of their rights and how to protect those rights when they are infringed.
Also speaking at the event, Babatunde Irukera, Executive Vice Chairman/CEO Federal Competition and Consumer Protection Commission said that it is gratifying that the Consumers Value Awards aims to validate what gives consumers value and address certain misdemeanours in the marketplace.
He added that FCCPC is in support of the Consumers Value Awards on the premise that in a developing society, it is critically important to help people recognize and demand what is appropriate and he hopes that Consumers Value Awards can stimulate people’s interest to demand the type of quality they are entitled to in the marketplace.
Professor Christianah Mojisola Adeyeye, Director General of the National Food Drug Administration Control Agency in her goodwill messages congratulated Consumers Value Broadcasting Limited on the maiden edition of the award and urge that the efforts be sustained and improved on towards attaining greater heights.
She also stated that the choice of the theme “the power of the consumers based on the premise that consumers voted for the brands’ encounter/ experiences” is apt and germane as a proactive measure to enlist mass awareness of consumers to their right as consumers.
She added that NAFDAC is proud to be associated with the initiative because NAFDAC as a regulatory agency prides itself in promoting consumer confidence by ensuring that the regulated products for consumer consumption are of good quality, safe and wholesome.
Dr Lekan Fadolapo, Registrar Advertising regulatory Council of Nigeria in his goodwill message corroborated the other regulators in commending the organizers of the award.
He added that as advertising regulators, it is appropriate to ensure that the messages of the product owners match the experiences of the consumers. The consumers’ expectation is derived from the messages from the manufacturers and thus the Consumers value award is a welcome attempt to also provide feedback to the manufacturers.
Whilst welcoming guests to the event, Chief Adedayo Ojo, Chairman of Consumers Value Broadcasting said in Nigeria’s business environment, consumers are already inundated with almost too much hype, publicity and promotions, some of which are not approved by the regulatory authorities. This situation throws up an opportunity for some guiding light to help navigate through the labyrinth. It is our mission to provide the required guiding light and deliver value that will make brands, products and services more accountable to consumers.
What sets the Consumers Value Awards apart is that consumers decide on who wins. Therefore, our role as organizers is restricted to facilitating the conversation between products, services, brands and consumers. More importantly, we are committed to doing these transparently, ethically and with integrity.
Over 25 brands were rewarded by consumers with the badge of honours as the Best Value for money brands in various sectors of the economy.