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Vitae London to enter Nigeria market with Niche offer


 Vitae London, a high-end watch brand has concluded arrangements to enter the Nigerian market in the last quarter of the year with a niche offer.

This was disclosed by the chief executive officer and head designer, William Adoasi, a British-Ghanaian while speaking to media yesterday in Ikoyi, Lagos. According to him, the decision to launch Vitae London in Nigerian market is based on the strategic position Nigeria holds as the biggest economy and the most populous nation in Africa. He added that the end goal of entry into Nigeria is to “build a sub-brand of Vitae London expansion enough to be floated on the Nigerian Stock Exchange.

Born and raised on a south London Council Estate, William Adoasi who founded high-end watch brand Vitae London in 2016 said 5 per cent of every lucrative Vitae London purchased is helping to transform the lives of children in Africa to have access to sound education.

“Education is key to overcoming poverty yet over 20% of children in Sub-Sahara Africa are out of primary school education. We combine fashion and compassion to combat this challenge in Africa. We have been able to support over 5,000 children education with the provision of scholarship and school uniforms.

“Purpose is at the core of what we do, and we love that through the sales of our watches, we can constantly and sustainably support children across Africa with our profits,” he explains.

“Vitae is Latin for life, so our whole mantra is to be the watch brand changing lives. We’ve now distributed over 5000 solar lamps to children in need and over 3000 school uniforms.” Adoasi added.

With the desire to advance social justice within the company’s DNA, all Vitae London watches support children within several Sub-Saharan African provinces.

He added that the brand’s entry into the Nigerian market will create more job opportunities, empower and train young people. He said the brand expansion method will incorporate bespoke watches designed for corporate giving, wholesale selling to retailer and delivery watches directly to the Nigerian community.

Speaking about the watch William said, Vitae London timepiece is imbued with the premise behind our mission: “Time, and its opportunities, belongs to all of us, wherever we are in the world, we can live without limits. Ensuring our watches are of the highest quality standards is a priority for us; each watch features either a high-quality genuine leather band or a stainless-steel band, and is equipped with elegant scratch-resistant sapphire crystal glass.”

Based in London, England we combine beautiful, minimalist watch design with stylish modernity. William is passionate about creating watches that combine classic and beautiful design with social justice. Vitae watches are elegant timepieces which not only look great but are making a difference in the world.

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