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Omnicom Media Group spotlights some of the top tech trends from CES 2022

 

Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the flashy glimpses into the future for which the trade show is famous.

 

At a virtual event hosted in conjunction with the Las Vegas convention, Omnicom Media Group broke down what the agency giant saw as some of the biggest trends and highlights for marketers to watch from last week’s three-day show.

 

As CES took place amid yet another surge in Covid cases across the country, the programming’s focus on health and wellness continued to grow, while ongoing stay-at-home measures have fueled metaverse and non-fungible token (NFT) mania. The agency’s execs also highlighted more eco-conscious tech, augmented-reality fitting room tech and in-home entertainment as trends for the marketing industry to watch coming out of this year’s show.

 

Health and wellness

The health-care sector had been growing its presence at CES for the last few years, and the pandemic has only supercharged that trend. But more than strictly medical devices, the tech on display at this year’s show demonstrated how technology is making consumer gadgets that monitor health and wellness a bigger part of many people’s everyday lives.

 

 

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“One of the key things people talk about a lot is the Great Resignation, but it’s really more of a Great Reassessment for a lot of people,” said Alex Siddall, chief strategy officer Hearts & Science. “It’s put a huge focus on more balance, your health, your wellness and how you better manage all aspects of your life.”

 

Siddall pointed to the glucose-monitoring wearable for athletes, the Libre Sense, that Abbott Labs promoted in CES’ first-ever healthcare keynote as one highlight of this trend. Another was a smart wearable from startup Hapbee that claims to adjust your moods by mimicking the molecular structure of substances like melatonin, CBD and caffeine in the form of electromagnetic waves.

 

“Just imagine if, with a simple click of a button, you could actually enhance your mood to put you in the best possible physical state and mental position for whatever your scenario might be,” Siddall said.

 

NFTs

Having captured the imagination of the entertainment and marketing worlds this year, NFTs and other cryptocurrency-related techs were given their own dedicated space within the media and advertising floor this year. The promotion is a testament to how thoroughly this technology has permeated so much of the show’s programming.

Credit: Adweek

Patrick Kulp is an emerging tech reporter at Adweek.

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