By Adetunji Faleye
A Nigerian pan-African advertising agency and leading creative powerhouse, X3M Ideas has redesigned its boardroom in memory and honour of former chief customer officer, MultiChoice Nigeria, Martin Mabutho who died recently in Cape Town, South Africa.
The boisterous Mabutho died at the age of 47 after a brief illness.
Writing on his wall, chief executive officer and chief creative officer, X3M Ideas Group, Steve Babaeko said:
“We redesigned our boardroom in memory and honour of Martin Mabutho whose tremendous contributions are resounding for us. Marting brought to life several amazing campaigns in his time here and we hope to sit and be inspired by his creativity in every meeting.
“He left an unforgettable mark on us and the Martin Mabutho boardroom will serve as a reminder.”
Mabutho joined MultiChoice Botswana as a customer service supervisor in 1999, and later became a Brand manager at MNet in 2003. He led the marketing and sales effort for DStv Mobile in Sub-Saharan Africa before his appointment as MultiChoice Nigeria’s general manager, sales and marketing in 2013.
He was appointed chief customer officer in 2018, responsible for driving the MultiChoice Nigeria customer group strategy covering customer value management, sales, marketing, customer experience and care.