LYNX Live kicks off today


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A one-day digital experience, LYNX Live Virtual begins today (5 October 2021), bringing together leading players from the MENA creative industry to the virtual stage to share original ideas and future thinking.


Dubai Lynx has announced that LYNX Live Virtual, a one-day fully digital experience, will take place on 5 October 2021 and is free, for everyone to join, via the Dubai Lynx platform.


The LYNX Live Virtual programme features a host of leading industry names from brands, agencies and businesses across MENA, who will share original ideas and future forecasts in a series of challenging discussions. Speakers include: Elda Choucair, CEO, Omnicom Group, MENA; Ozge Zoralioglu, Chief Marketing Officer, KFC; Priya Sarma, Senior Sustainability Manager, MENA, Unilever; and Alok Gadkar, Managing Director and Executive Creative Director, The Classic Partnership Advertising.


Thea Skelton, Dubai Lynx, Festival Director, said, “We’re thrilled to announce the second Lynx Live Virtual, after a hugely successful first edition saw 11,000 viewers tune in from across the region in 2020. We’re pleased to provide our community with this free virtual experience to engage with the latest topics and trends for the MENA creative industry, as well as listen to inspirational talks that will super-charge your creativity.”


Popular content formats like the Lynx Debate, Lynx Shorts and Lynx Stories return, and new sessions on embracing diversity and inclusion will examine how MENA is challenging outdated gender stereotypes in marketing and agency structures. The LYNX panels will look at how MENA’s senior creatives are navigating 2021, as well as the new era of conversation for business in the region; and the ‘Marketers from MENA’ series will explore key questions for the marketing community in today’s landscape, from how to manage remote leadership in lockdown to will the world of marketing in the MENA region change forever?


LYNX Live Virtual follows the Lynx Live Virtual Awards that took place in April 2020 and the full one-day programme can be accessed via the platform.







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